Marketing Principles
Overview
This
marketing course covers the principles of marketing including marketing theory
and how to put this into practice.
Target Audience
Any individual who wishes to gain an understanding of marketing, analyse own market and develop a marketing strategy.
Outcomes
- To learn the principles of marketing
- To understand the meaning of marketing in an organization
- To analyse own market and product performance
- To relate marketing models to own company
- To develop a marketing strategy
Course Contents
The contents may include the following topics:
- Marketing definitions
- Market Analysis
- Product life cycle
- Market Research
- Marketing strategy
- Segmentation
- Targeting
- Positioning
- The market Mix
- Pricing
- The Marketing Plan
- Promotional mix
- Budgeting and Finance