Essential Selling Skills

Overview

This selling skills course provides comprehensive training on the essential skills of a sales representative. This two-day course gives an in-depth grounding in the key techniques required to become a successful sales representative.

Target Audience

Sales representatives with less experience or those who want to refresh their key selling skills.

Outcomes

To set SMART objectives
To build rapport through call introduction
To identify needs through probing and listening to customer
To present benefits to meet customer needs
To use selling tools (literature and samples) to present benefits
To close and agree follow-up
To handle objections
To analyse the sales call

Course Content

The contents may include the following topics:

SMART objective setting
Sales call introduction
Customer Needs
Identifying Needs
Listening Skills
Presentation of Benefits
Closing Skills
Objection Handling
Post-call analysis
Customised role-plays to practice the different stages of the sales call.